FACTORS INFLUENCING PURCHASING DECISIONS ON NIKE SHOES (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY)
Main Article Content
Basrowi. (2014). Entrepreneurship for Higher Education. Ghalia Indonesia.
Fredereca, B. G., &; Chairy, C. (2010). The influence of consumer psychology on Blackberry smartphone buyback decisions. Journal of Theoretical and Applied Management, 3(2), 128–143.
Ivanko, S. (2012). Organizational Behavior. University of Ljubljana Faculty of Public Administration.
Kaunang, M., Sepang, J., &; Rotinsulu, R. (2015). Analysis of Effect of Motivation, Perceptions, Quality of Service, and Promotion To the Purchase Decision of Honda Motorcycle in. Periodical of Scientific Efficiency, 15(05), 585–597.
Kotler, P., & Armstrong, G. (1996). Marketing Principles (7th ed.). Prentice-Hall.
Mongisidi, S. J., Sepang, J., &; Soepeno, D. (2019). The Influence of Lifestyle and Price on Nike Shoe Purchasing Decisions (Manado Town Square Case Study). EMBA Journal: Journal of Economic, Management, Business and Accounting Research, 7(3), 2949–2958.
Ruch, F. L. (2010). Psychology and Life (Scott (ed.); 7th ed.). Foresman and Company.
Sangadji, E. M., &; Sopiah. (2013). Consumer Behavior. Andi.
Setiadi, N. J. (2010). Consumer Behavior (Print 4). Gold.
Setiadi, N. J. (2013). Consumer Behavior. Kencana Prenadamedia Group.
Sinambela, L. P., &; Sinambela, S. (2020). Quantitative Research Methodology, Theory and Practice. PT Rajagrafindo Persada.
Sugiyono. (2019). Quantitative and Qualitative Research Methodology and R&D. CV Alfabeta.
Sugiyono. (2022). Quantitative Research Methods. CV Alfabeta.
Sunyoto, D. (2013). Accounting Research Methodology. PT Refika Aditama.
Syahputro, D., Lie, D., Butarbutar, M., &; Inrawan, A. (2018). The influence of consumer perception on purchasing decisions on Cv. Harmoni Lestari Pematangsiantar. SULTANIST: Journal of Management and Finance, 3(1), 8–15. https://doi.org/10.37403/sultanist.v3i1.39
Thomson. (2013). Analysis of the Effect of Customer Service Quality on Warung Ucok Durian Iskandar Muda Medan on Purchasing Decisions. University of North Sumatra.
Tompunu, M. M. M. (2014). Analysis of consumer motivation, perception, learning, and attitude influence on purchasing decisions at KFC Bahu Mall Manado. EMBA Journal: Journal of Economic, Management, Business and Accounting Research, 2(3), 610–621.
Wibowo. (2013). Organizational Culture: A Need to Improve Long-Term Performance. PT. King Grafindo Persada.
Yunita, N. R., Sumarsono, H., &; Farida, U. (2019). The Influence of Risk Perception, Trust, and Security on Online Purchasing Decisions at Buka Lapak (Case Study in the Ponorogo Open Lapak Community). ISOQUANT: Journal of Economics, Management and Accounting, 3(1), 90. https://doi.org/10.24269/iso.v3i1.243
Joseph, H. A. (2018). Understanding Human Resource Management. PT Buku Seru.