ANALYSIS OF MANAGEMENT STRATEGY IN FACING BUSINESS COMPETITION (CASE STUDY AT PT. TRIPUTRA LESTARI BANDAR LAMPUNG)

Abstract

By looking at the competition that occurs in the business industry today, in addition to prices, competition also occurs in services. This led to the management of the company PT. Triputra Lestari Bandar Lampung is challenged to strive competitively in the face of competitors. One of them is by analyzing the company's strategy. Strategy is a set of decisions and actions that result in the formulation and implementation of plans designed to achieve company goals. With information services through effective and efficient management able to offer to the market at competitive prices. This study aims to determine the analysis of strategy management in facing business competition and the implementation of its strategy. This research is qualitative research with a descriptive approach. The method used is a case study. While descriptive analysis is used to analyze data because the author of this study analyzed management methods at PT. Triputra Lestari Bandar Lampung in order to face business competition. The result achieved is that the company must contribute to local market research through the development of custom demineralizers, chemical watermen and sterilizer machines to ensure success and success in future business competition. There must be efforts to reduce environmental impact and comply with regulations that can improve the company's image in the eyes of consumers and other interested parties.