THE ROLE OF SOCIAL MEDIA, A CONSUMERIST LIFESTYLE, AND GENERATION Z FINANCIAL MANAGEMENT STRATEGIES IN VEHICLE MODIFICATION
Abstract
The purpose of this research is to examine how elements like social media, consumerism, and money management affect the choices made by members of Generation Z when it comes to customizing their vehicles. Modern youths' shopping habits have shifted due in part to the proliferation of social media; these consumers now prioritize gratification of material wants as much as they do status symbols and means of personal expression. A survey is used as a quantitative tool in this investigation. Gen Zers with an interest in vehicle customization and a strong social media presence are the primary subjects of this study. For the purpose of analyzing the questionnaire data, the SEM-PLS approach was used. Results showed that social media significantly and positively affected consumers' financial management practices, car customization options, and overall lifestyle choices. There was also a strong correlation between consumer lifestyles and financial management tactics and choices about car modifications. Generation Z's capacity to handle their finances is one of many elements that impact their choices for motor vehicle modifications, according to this research. Other criteria include social and digital cultural features. In order to understand the purchasing habits of Generation Z in the face of technological breakthroughs, this research adds to the existing theoretical literature by combining the S-O-R approach with conspicuous consumerism and behavioral finance. Educational institutions, digital content makers, and stakeholders in the automobile sector may all benefit practically from this research by learning more about millennial purchasing habits and the significance of enhancing digital financial literacy.
Keywords:
Social Media Consumerist Lifestyle Financial Management Strategies Generation Z Motor Vehicle ModificationsReferences
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