SELF-CONTROL AS A MEDIATOR BETWEEN FINANCIAL LITERACY, LIFESTYLE, AND UNIVERSITY STUDENTS' CONSUMPTIVE BEHAVIOR
Published:
2026-10-30Downloads
Abstract
This study aimed to analyze the effect of financial literacy and lifestyle on the consumptive behavior of university students in Sintang Regency, as well as to examine the role of self-control as a mediating variable. The object of this study was active university students, with a total population of 5,293 students across six higher education institutions in Sintang Regency. Using a proportionate stratified random sampling technique with the Slovin formula approach and a 10% margin of error, 100 respondents were selected. This study utilized primary data collected through a Likert-scale questionnaire distributed online. This study adopted a quantitative approach with a causal-associative method and was analyzed using Structural Equation Modeling-Partial Least Squares assisted by SmartPLS 4.0 software. The results showed that financial literacy had a direct, positive, and significant effect on consumptive behavior, with a coefficient value of 0.246 and a probability value of 0.020. Lifestyle also had a direct, positive, and significant effect on consumptive behavior, with a coefficient value of 0.248 and a probability value of 0.004. Self-control significantly mediated the effect of both financial literacy and lifestyle on students' consumptive behavior, with indirect effect coefficients of 0.158 and 0.106, respectively. This research model contributed moderately to the variance of consumptive behavior, with an R-squared value of 0.389. This study highlighted a unique finding that in the digital era, a high level of financial understanding paradoxically created overconfidence in shopping smartly, while success in self-discipline triggered a psychological justification to loosen financial constraints as a self-reward mechanism.
Keywords:
Financial Literacy Lifestyle Self-Control Consumptive Behavior University StudentsReferences
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Apriliani Rina, A. (2024). Pengaruh literasi keuangan terhadap perilaku konsumtif mahasiswa. Jurnal Ilmiah Akuntansi dan Bisnis, 19(1), 112–130.
BPS. (2025). Persentase pengeluaran per kapita sebulan makanan dan bukan makanan di daerah perkotaan dan perdesaan menurut provinsi, 2024. Badan Pusat Statistik.
Chairiah, R., & Siregar, Q. R. (2022). Pengaruh literasi keuangan dan uang saku terhadap perilaku konsumtif dengan self control sebagai variabel mediasi pada mahasiswa Universitas Muhammadiyah Sumatera Utara. SOSEK: Jurnal Sosial dan Ekonomi, 3(2), 84–98.
Chen, H., & Volpe, R. P. (1998). An analysis of personal financial literacy among college students. Financial Services Review, 7(2), 107–128. https://doi.org/10.1016/S1057-0810(99)80006-7
Dinanti, H. A., & Nesneri, Y. (2024). Pengaruh literasi keuangan, gaya hidup, kontrol diri dan penggunaan e-money terhadap perilaku konsumtif generasi Z di Kota Pekanbaru. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 4(1), 1262–1275.
Ghufron, M. N., & Risnawati, R. (2010). Teori-teori psikologi. Ar-Ruzz Media.
Izazi, I. M., Nuraina, E., & Styaningrum, F. (2020). Pengaruh literasi keuangan terhadap perilaku konsumtif dengan self control sebagai variabel mediasi (Studi pada mahasiswa pendidikan akuntansi Universitas PGRI Madiun). Review of Accounting and Business, 1(1), 35–43.
Lina, & Rosyid, H. F. (1997). Perilaku konsumtif berdasarkan locus of control pada remaja putri. Psikologika: Jurnal Pemikiran dan Penelitian Psikologi, 2(4), 5–14.
OJK. (2022). Infografis hasil Survei Nasional Literasi dan Inklusi Keuangan tahun 2022. Otoritas Jasa Keuangan.
OJK. (2025). Survei Nasional Literasi dan Inklusi Keuangan (SNLIK) 2025. Otoritas Jasa Keuangan.
Parmitasari, R. D. A., Alwi, Z., & Sunarti. (2018). Pengaruh kecerdasan spiritual dan gaya hidup hedonisme terhadap manajemen keuangan pribadi mahasiswa perguruan tinggi negeri di Kota Makassar. Jurnal Minds: Manajemen Ide dan Inspirasi, 5(2), 147–162. https://doi.org/10.24252/minds.v5i2.5699
Prasinta, F. I., Wiyono, G., & Maulida, A. (2023). Pengaruh literasi keuangan, gaya hidup, dan kontrol diri terhadap perilaku konsumtif di kalangan generasi Z. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5(6), 3028–3038.
Putra, I. G. L. P., & Sinarwati, N. K. (2023). Pengaruh literasi keuangan, gaya hidup, dan pengendalian diri terhadap perilaku konsumtif mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha. Jurnal Manajemen Perhotelan dan Pariwisata, 6(2), 717–726.
Putra, R. S., Nurfauziah, T., & Astarani, J. (2024). Pengaruh perilaku keuangan dan literasi keuangan terhadap pengelolaan keuangan (Studi kasus mahasiswa akuntansi Universitas Tanjungpura). Jurnal Akuntansi, Keuangan dan Perpajakan, 7(2), 141–149. https://doi.org/10.51510/jakp.v7i2.1738
Sampoerno, A. E., & Asandimitra, N. (2021). Pengaruh financial literacy, income, hedonism lifestyle, self-control, dan risk tolerance terhadap financial management behavior pada generasi milenial kota Surabaya. Jurnal Ilmu Manajemen, 9(3), 1002–1014.
Sofiyana, A., Didiek, V., & Aryanto, W. (2025). Peran kontrol diri dalam memediasi literasi keuangan, gaya hidup dan interaksi teman sebaya terhadap perilaku konsumtif pengguna paylater Gen Z di Kota Semarang. SEIKO: Journal of Management & Business, 8(2), 52–65.
Suwito, G. A., & Susilowati, M. G. W. K. (2025). Scarcity effect on impulse buying: The mediating role of arousal. Jurnal Fokus Manajemen Bisnis, 15(1), 55–69.
Sylvia, Aqsya, M. A., & Mas’ud, M. (2023). Financial knowledge, spiritual intelligence, and hedonism lifestyle of department store employees in managing personal finance. Economics, Business, Accounting & Society Review, 2(1), 42–51. https://doi.org/10.55980/esber.v2i1.92
Wahyuningsih, D. T., & Suhartini, D. (2026). Hedonic pressure and spiritual control: Determinants of financial management behavior among university students. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 4(3), 1130–1142. https://doi.org/10.61990/ijamesc.v4i3.805
Wells, W. D., & Tigert, D. J. (1971). Activities, interests and opinions. Journal of Advertising Research, 11(4), 27–35.
Yudasella, I. F., & Krisnawati, A. (2019). Pengaruh literasi keuangan terhadap perilaku konsumtif siswa sekolah menengah atas di Kota Bandung. Jurnal Mitra Manajemen, 3(6), 674–687.
License
Copyright (c) 2026 Ninda Amalia Putri, Romi Ferdian, Yasir Hudzaifah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
