Zulhawati and Meiliyah Ariani 2023. THE ROLE AND CHALLENGES OF LECTURERS IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0 IN DELIVERING LEARNING FOR MILLENNIAL STUDENTS AND GEN Z STUDENTS. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC). 1, 6 (Dec. 2023), 904–919. DOI:https://doi.org/10.61990/ijamesc.v1i6.116.