Pupung Dzulhijatussarah and Defrizal Defrizal 2024. THE INFLUENCE OF PRICE, QUALITY, AND RISK PERCEPTION ON BUYING INTEREST IN ALFAMART PRIVATE LABEL PRODUCTS IN BANDAR LAMPUNG. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC). 2, 1 (Feb. 2024), 76–89. DOI:https://doi.org/10.61990/ijamesc.v2i1.174.