Nurma Zulia Saputri and Farida Efriyanti 2024. THE INFLUENCE OF PROMOTION, KOREAN WAVE AND BRAND AMBASSADOR ON THE BUYING INTEREST OF SCARLETT WHITENING PRODUCTS. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC). 2, 3 (Jun. 2024), 980–988. DOI:https://doi.org/10.61990/ijamesc.v2i3.247.