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Yunus Indra Purnama 2024. THE ROLE OF BRAND IMAGE, PRICE, PACKAGING, PRODUCT QUALITY, AND WORD OF MOUTH ON THE INTEREST IN PURCHASING TORIYU BRAND BOTTLED DRINKING WATER PRODUCTS (AMDK) IN YOGYAKARTA. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC). 2, 5 (Oct. 2024), 1670–1685. DOI:https://doi.org/10.61990/ijamesc.v2i5.331.