Jihan Indrianti Putri and M. Oktaviannur 2025. THE INFLUENCE OF BASRENG PRODUCT INNOVATION ON THE COMPETITIVENESS OF THE UD SANJAYA SOUTH LAMPUNG (NATAR) FOOD FACTORY. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC). 3, 1 (Feb. 2025), 303–313. DOI:https://doi.org/10.61990/ijamesc.v3i1.459.