Hepiana Patmarina and Rosa Wulandari 2026. EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC). 4, 2 (Apr. 2026), 497–508. DOI:https://doi.org/10.61990/ijamesc.v4i2.708.