[1]
Shofy Mazaya Siregar et al. 2026. THE POWER OF LIVE STREAMING AND AI: CUSTOMER ENGAGEMENT AND PURCHASE DECISIONS ON TIKTOK SHOP. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC). 4, 4 (Aug. 2026), 1815–1831. DOI:https://doi.org/10.61990/ijamesc.v4i4.862.