JIHAN INDRIANTI PUTRI; M. OKTAVIANNUR. THE INFLUENCE OF BASRENG PRODUCT INNOVATION ON THE COMPETITIVENESS OF THE UD SANJAYA SOUTH LAMPUNG (NATAR) FOOD FACTORY. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), [S. l.], v. 3, n. 1, p. 303–313, 2025. DOI: 10.61990/ijamesc.v3i1.459. Disponível em: https://ijamesc.com/index.php/go/article/view/459. Acesso em: 30 jan. 2026.