VERLIANI DASMARAN; NOVELIA KIKI PERMATA SARI; SEVI MAULANA SAFAR. SUSTAINING TRADITIONAL MARKETS IN THE DIGITAL ERA: THE ROLE OF TECHNOLOGY IN MODERATING MARKETPLACE AND CONSUMER BEHAVIOR IMPACTS IN RURAL INDONESIA. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), [S. l.], v. 3, n. 5, p. 1616–1626, 2025. DOI: 10.61990/ijamesc.v3i5.611. Disponível em: https://ijamesc.com/index.php/go/article/view/611. Acesso em: 8 oct. 2025.