NANDA NUGRAHA; DEFRIZAL DEFRIZAL. LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), [S. l.], v. 4, n. 1, p. 66–79, 2026. DOI: 10.61990/ijamesc.v4i1.707. Disponível em: https://ijamesc.com/index.php/go/article/view/707. Acesso em: 27 feb. 2026.