HEPIANA PATMARINA; ROSA WULANDARI. EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), [S. l.], v. 4, n. 2, p. 497–508, 2026. DOI: 10.61990/ijamesc.v4i2.708. Disponível em: https://ijamesc.com/index.php/go/article/view/708. Acesso em: 30 apr. 2026.