ANDY WIJAYA; PURNAMA YANTI PURBA; ANDRE; NASIB. THE ROLE OF CUSTOMER REVIEWS, INFLUENCER MARKETING, AND LIVE STREAMING FEATURES IN INFLUENCING PURCHASE DECISIONS ON THE SHOPEE PLATFORM IN MEDAN. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), [S. l.], v. 4, n. 2, p. 850–867, 2026. DOI: 10.61990/ijamesc.v4i2.771. Disponível em: https://ijamesc.com/index.php/go/article/view/771. Acesso em: 11 may. 2026.