NAFISSA AISYAH FITRI BR SITEPU; MUHAMMAD DHARMA TUAH PUTRA NASUTION; FADLI. THE ILLUSION OF TRUST IN WEB3 MARKETING: RECONFIGURING VALUE CO-CREATION THROUGH TOKENIZED INCENTIVES IN CRYPTO ECOSYSTEMS. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), [S. l.], v. 4, n. 4, p. 1913–1935, 2026. DOI: 10.61990/ijamesc.v4i4.859. Disponível em: https://ijamesc.com/index.php/go/article/view/859. Acesso em: 31 aug. 2026.