UMMU SALMAH TANJUNG; FADLI; MUHAMMAD DHARMA TUAH PUTRA NASUTION. HOW SHORT-FORM VIDEO MARKETING AND SOCIAL COMMERCE AFFECT GEN Z PURCHASE INTENTION AND LOYALTY. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), [S. l.], v. 4, n. 4, p. 2030–2048, 2026. DOI: 10.61990/ijamesc.v4i4.861. Disponível em: https://ijamesc.com/index.php/go/article/view/861. Acesso em: 31 aug. 2026.