SHOFY MAZAYA SIREGAR; FADLI; MUHAMMAD DHARMA TUAH PUTRA NASUTION. THE POWER OF LIVE STREAMING AND AI: CUSTOMER ENGAGEMENT AND PURCHASE DECISIONS ON TIKTOK SHOP. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), [S. l.], v. 4, n. 4, p. 1815–1831, 2026. DOI: 10.61990/ijamesc.v4i4.862. Disponível em: https://ijamesc.com/index.php/go/article/view/862. Acesso em: 31 aug. 2026.