Hani Surjati, Maya Malinda and Benny Budiawan Tjandrasa (2024) “BUSINESS DEVELOPMENT STRATEGY TO IMPROVE COMPETITIVENESS IN ANTI-AGING CLINIC USING SWOT APPROACH ANALYSIS AND BUSINESS MODEL CANVAS (BMC) APPROACH”, International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 2(4), pp. 1154–1167. doi: 10.61990/ijamesc.v2i4.268.