Nafissa Aisyah Fitri Br Sitepu, Muhammad Dharma Tuah Putra Nasution, and Fadli, “THE ILLUSION OF TRUST IN WEB3 MARKETING: RECONFIGURING VALUE CO-CREATION THROUGH TOKENIZED INCENTIVES IN CRYPTO ECOSYSTEMS”, IJAMESC, vol. 4, no. 4, pp. 1913–1935, Aug. 2026.