Adi Rifaldi, et al. “HOW STORE ATMOSPHERE AND PRODUCT QUALITY INFLUENCE CONSUMER PURCHASE DECISIONS: EVIDENCE FROM INDONESIAN COFFEE SHOPS”. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), vol. 4, no. 5, Oct. 2026, pp. 2417-33, doi:10.61990/ijamesc.v4i5.842.