Jihan Indrianti Putri, M. Oktaviannur. THE INFLUENCE OF BASRENG PRODUCT INNOVATION ON THE COMPETITIVENESS OF THE UD SANJAYA SOUTH LAMPUNG (NATAR) FOOD FACTORY. IJAMESC [Internet]. 2025 Feb. 28 [cited 2026 Jan. 30];3(1):303-1. Available from: https://ijamesc.com/index.php/go/article/view/459