Nanda Nugraha, Defrizal Defrizal. LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND. IJAMESC [Internet]. 2026 Feb. 24 [cited 2026 Feb. 27];4(1):66-79. Available from: https://ijamesc.com/index.php/go/article/view/707