Andy Wijaya, Purnama Yanti Purba, Andre, Nasib. THE ROLE OF CUSTOMER REVIEWS, INFLUENCER MARKETING, AND LIVE STREAMING FEATURES IN INFLUENCING PURCHASE DECISIONS ON THE SHOPEE PLATFORM IN MEDAN. IJAMESC [Internet]. 2026 May 10 [cited 2026 May 11];4(2):850-67. Available from: https://ijamesc.com/index.php/go/article/view/771