Nur Aulia Khairani, Nafissa Aisyah Fitri Br Sitepu, Beby Karina Fawzeea. DOES GENERATIVE AI TRANSPARENCY BUILD GREEN BRAND IMAGE AND PURCHASE INTENTION?. IJAMESC [Internet]. 2026 Aug. 31 [cited 2026 Aug. 31];4(4):2083-102. Available from: https://ijamesc.com/index.php/go/article/view/863