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• DOES GENERATIVE AI TRANSPARENCY BUILD GREEN BRAND IMAGE AND PURCHASE INTENTION?

  Nur Aulia Khairani , Nafissa Aisyah Fitri Br Sitepu , Beby Karina Fawzeea

  2083 - 2102

  2026-08-31

  Statistics: 180

• THE ROLE OF BRAND IMAGE, PRICE, PACKAGING, PRODUCT QUALITY, AND WORD OF MOUTH ON THE INTEREST IN PURCHASING TORIYU BRAND BOTTLED DRINKING WATER PRODUCTS (AMDK) IN YOGYAKARTA

  Yunus Indra Purnama

  1670-1685

  2024-10-28

  Statistics: 596

• DETERMINANTS FACTORS OF SKIN CARE PURCHASE DECISIONS AMONG MILLENNIALS AND GEN-Z IN MEDAN CITY

  Jennifer Chandra , Varissa , Hendra Jonathan Sibarani , Debora Tambunan

  1015-1028

  2024-06-25

  Statistics: 1522

• BUILDING CONSUMER LOYALTY IN HALAL COSMETICS: THE INTEGRATION OF QUALITY, BRAND IMAGE, TRUST, AND SATISFACTION

  Yasir Hudzaifah , Joko Susilo , Tasya Syawa Amalia

  1363 - 1385

  2026-06-30

  Statistics: 268

• THE INFLUENCE OF BRAND IMAGE, PAYMENT SYSTEM, AND PROMOTION ON INTEREST IN COLLEGE AT THE UNIVERSITAS MAHKOTA TRICOM UNGGUL

  Dwi Septi Haryani , Nasib , Aminatu Zahra

  152-164

  2023-06-28

  Statistics: 729