Search

Search Results

• HOW SHORT-FORM VIDEO MARKETING AND SOCIAL COMMERCE AFFECT GEN Z PURCHASE INTENTION AND LOYALTY

  Ummu Salmah Tanjung , Fadli , Muhammad Dharma Tuah Putra Nasution

  2030 - 2048

  2026-08-31

  Statistics: 0

• BUILDING CONSUMER LOYALTY IN HALAL COSMETICS: THE INTEGRATION OF QUALITY, BRAND IMAGE, TRUST, AND SATISFACTION

  Yasir Hudzaifah , Joko Susilo , Tasya Syawa Amalia

  1363 - 1385

  2026-06-30

  Statistics: 121

• MEDIATING ROLE OF BRAND LOVE ON THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT INNOVATION ON TOURIST REVISIT INTENTION

  Ni Putu Ayu Trefi Cahaya Wati , Wayan Ardani , I Gusti Ayu Diah Werdhi Srikandi WS , Anak Agung Elik Astari

  1904 - 1918

  2025-10-20

  Statistics: 303

• THE IMPACT OF INTEGRATION BETWEEN ACCOUNTING DISCLOSURE AND COMMERCIAL IDENTITY ON THE SUSTAINABILITY OF COMPETITIVE ADVANTAGE

  Jasim Gshayyish Zwaid

  1524 - 1538

  2025-09-04

  Statistics: 273

• THE ROLE OF CUSTOMER REVIEWS, INFLUENCER MARKETING, AND LIVE STREAMING FEATURES IN INFLUENCING PURCHASE DECISIONS ON THE SHOPEE PLATFORM IN MEDAN

  Andy Wijaya , Purnama Yanti Purba , Andre , Nasib

  850 - 867

  2026-05-10

  Statistics: 216