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• SUSTAINABILITY PERFORMANCE IN SMES: THE ROLE OF EMA AND RESILIENCE

  Indah Yani , Dara Alifa Fajriati Thamrin

  958 - 975

  2026-06-02

  Statistics: 200

• THE EFFECT OF PRICE, PROMOTION AND QUALITY OF MAXIM APPLICATION SERVICES ON CUSTOMER SATISFACTION IN MEDAN CITY

  Reja Filif Andrian , Ratna Oktavia Situmorang , Tri Putri Enjelina Grasela Sinabang , Holfian Daulat Tambun Saribu , Rintan Saragih

  1215 - 1233

  2026-06-29

  Statistics: 48

• THE INFLUENCE OF SOCIAL MEDIA CONTENT, INFLUENCER MARKETING, AND WORD OF MOUTH ON HEALTHCARE SERVICE USER DECISIONS AT PT SPRING ISLAND TRAVEL MEDAN

  Debby Junita Inggriani Panjaitan , Gavrilsca , Enda Gunanta Surbakti , Holfian Daulat Tambun Saribu , Rintan Saragih

  1162 - 1177

  2026-06-24

  Statistics: 59

• FINANCIAL DECISION‑MAKING PRACTICES AND BUSINESS GROWTH OF SMALL AND MEDIUM ENTERPRISES IN NORTH‑WEST NIGERIA: AN EMPIRICAL VALIDATION

  Abdulsalam Dauda , Bamidele Vincent Olawale

  468 - 480

  2026-04-30

  Statistics: 239

• LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND

  Nanda Nugraha , Defrizal Defrizal

  66 - 79

  2026-02-24

  Statistics: 184

• MARKETING MIX STRATEGY ANALYSIS ON COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES (SME) AT UD SANJAYA DRY NOODLES

  Meyrani Ananta Putri , M. Oktaviannur

  327 - 336

  2025-02-28

  Statistics: 220

• THE INFLUENCE OF INNOVATION, DIGITALIZATION, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF MSMES IN MEDAN CITY

  Vicella , Sarah Bintang Angelina , Sofiana Tampubolon , Ricko Lotama , Fenny Krisna Marpaung , Christin Imelda Girsang

  1386 - 1401

  2026-06-30

  Statistics: 54