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• MODERATION PERCEIVED SOCIAL RELATEDNESS IN THE INFLUENCE OF BRAND TRUST ON SOCIAL MEDIA BRAND ENGAGEMENT

  Cen Lu , Chandra Kuswoyo , Felicia Abednego , Markus Kendrick

  521 - 533

  2025-04-21

  Statistics: 246

• THE INFLUENCE OF SOCIAL MEDIA MARKETING CAPABILITY AND DIGITAL CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE THROUGH TRUST

  Dede Suleman , Velly Anatasia , Devy Sofyanty , Prisca Nurmala Sari

  575 - 592

  2026-04-30

  Statistics: 169

• CAPITAL MARKET REACTION TO INVESTOR SENTIMENT ON SOCIAL MEDIA: SYSTEMATIC LITERATURE REVIEW

  A. Anggi Reskiamalia , Muh Silmi Kaffa Yusuf , Syarifuddin , Darmawati

  1941 - 1954

  2025-11-16

  Statistics: 406

• SOCIAL MEDIA AS A MODERATING VARIABLE OF GOVERNMENT TOURISM STRATEGY AND THE ROLE OF LOCAL YOUTH ON REGIONAL TOURISM PROGRESS STUDY OF SIDEBUK-DEBUK HOT SPRINGS TOURIST ATTRACTION IN KARO REGENCY

  Sharina Amanda , Ayu Wirda Ningsih , Mahyudin , Muhammad Fathoni , Nasib

  790-802

  2023-12-14

  Statistics: 449

• THE INFLUENCE OF SOCIAL MEDIA CONTENT, INFLUENCER MARKETING, AND WORD OF MOUTH ON HEALTHCARE SERVICE USER DECISIONS AT PT SPRING ISLAND TRAVEL MEDAN

  Debby Junita Inggriani Panjaitan , Gavrilsca , Enda Gunanta Surbakti , Holfian Daulat Tambun Saribu , Rintan Saragih

  1162 - 1177

  2026-06-24

  Statistics: 57

• STUDENTS’ RECEPTION TOWARDS SEXUAL HARASSMENT CASE OF GEN-Z AT A PRIVATE UNIVERSITY IN DEPOK

  Bakti Abdillah Putra

  100-109

  2023-04-30

  Statistics: 493

• THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS

  Dede Suleman , Ida Zuniarti , Sri Rusiyati , Joko Ariawan , Roy Irawan , Helmy Ivan Taruna , Eulin Karlina

  671-680

  2023-10-16

  Statistics: 976

• LINKED AND MATCH BETWEEN THE MICE STUDY PROGRAM OF THE JAKARTA STATE POLYTECHNIC AND PT ANGAN KREASI SEMESTA: A CASE STUDY OF MARKETING ACTIVITIES OF THE 2024 INDONESIAN HALAL EXPORT EXHIBITION

  Rimsky K Judisseno , Angelysia Kusuma Dewi Rizky , Etty Khongrat , Djuni Akbar

  1149 - 1156

  2025-08-10

  Statistics: 228

• EFFECTIVENESS OF ONLINE SALES TECHNIQUES VIA LIVE SHOWS: BASED ON ONLINE SHOPPING EXPERIENCE, PRODUCT SUITABILITY AND PURCHASING POWER IN FOLLOWING ONLINE SHOPPING TRENDS

  David Hamonangan Simamora , Hendra Jonathan Sibarani , Andreas Alvin Liadi , Sari Mariahma Nova Sipayung

  989-1004

  2024-06-25

  Statistics: 480

• THE INFLUENCE OF SOCIAL MEDIA PROMOTION FEATURES AND STRATEGIES TO INCREASE BRAND AWARENESS IN LINE APPLICATIONS

  Yunus Indra Purnama , Nur Wening

  977-995

  2023-12-21

  Statistics: 392

• MARKETING MIX STRATEGY ANALYSIS ON COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES (SME) AT UD SANJAYA DRY NOODLES

  Meyrani Ananta Putri , M. Oktaviannur

  327 - 336

  2025-02-28

  Statistics: 220

• ANALYSIS OF ZIGGY CONSTRUCTION'S MARKETING STRATEGY IN COMPETING WITH OTHER COMPETITORS

  Mutia Salsa Billa , Herry Goenawan Soedarsa

  1854-1862

  2024-10-31

  Statistics: 207

• ANALYSIS OF CONSUMER CHOICE FACTORS IN CHOOSING DIGITAL PHOTO GRAPHICS IN THE MIDST OF A PANDEMIC IN LOMBOK: EXPLORING DISAPPEARING DECISIONS

  Ety Nurhayaty , Dede Suleman , Etik Dwi Styaningrum , Roydawaty Bunga , Aprilia Puspasari , Supriatin , Enggar widianingrum

  693-705

  2023-10-19

  Statistics: 499

• THE INFLUENCE OF LIFESTYLE AND CONSUMPTIVE BEHAVIOR ON GENERATION Z FINANCIAL MANAGEMENT (CASE STUDY OF STUDENTS OF FACULTY OF ECONOMICS AND BUSINESS, BANDAR LAMPUNG UNIVERSITY)

  Anggra Martha Yudha , Habiburrahman

  1541-1551

  2024-10-28

  Statistics: 799