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• THE INFLUENCE OF SOCIAL MEDIA MARKETING CAPABILITY AND DIGITAL CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE THROUGH TRUST

  Dede Suleman , Velly Anatasia , Devy Sofyanty , Prisca Nurmala Sari

  575 - 592

  2026-04-30

  Statistics: 284

• MODERATION PERCEIVED SOCIAL RELATEDNESS IN THE INFLUENCE OF BRAND TRUST ON SOCIAL MEDIA BRAND ENGAGEMENT

  Cen Lu , Chandra Kuswoyo , Felicia Abednego , Markus Kendrick

  521 - 533

  2025-04-21

  Statistics: 308

• HOW SHORT-FORM VIDEO MARKETING AND SOCIAL COMMERCE AFFECT GEN Z PURCHASE INTENTION AND LOYALTY

  Ummu Salmah Tanjung , Fadli , Muhammad Dharma Tuah Putra Nasution

  2030 - 2048

  2026-08-31

  Statistics: 54

• THE INFLUENCE OF SOCIAL MEDIA CONTENT, INFLUENCER MARKETING, AND WORD OF MOUTH ON HEALTHCARE SERVICE USER DECISIONS AT PT SPRING ISLAND TRAVEL MEDAN

  Debby Junita Inggriani Panjaitan , Gavrilsca , Enda Gunanta Surbakti , Holfian Daulat Tambun Saribu , Rintan Saragih

  1162 - 1177

  2026-06-24

  Statistics: 150

• THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS

  Dede Suleman , Ida Zuniarti , Sri Rusiyati , Joko Ariawan , Roy Irawan , Helmy Ivan Taruna , Eulin Karlina

  671-680

  2023-10-16

  Statistics: 1020

• MARKETING MIX STRATEGY ANALYSIS ON COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES (SME) AT UD SANJAYA DRY NOODLES

  Meyrani Ananta Putri , M. Oktaviannur

  327 - 336

  2025-02-28

  Statistics: 264

• LINKED AND MATCH BETWEEN THE MICE STUDY PROGRAM OF THE JAKARTA STATE POLYTECHNIC AND PT ANGAN KREASI SEMESTA: A CASE STUDY OF MARKETING ACTIVITIES OF THE 2024 INDONESIAN HALAL EXPORT EXHIBITION

  Rimsky K Judisseno , Angelysia Kusuma Dewi Rizky , Etty Khongrat , Djuni Akbar

  1149 - 1156

  2025-08-10

  Statistics: 262

• ANALYSIS OF ZIGGY CONSTRUCTION'S MARKETING STRATEGY IN COMPETING WITH OTHER COMPETITORS

  Mutia Salsa Billa , Herry Goenawan Soedarsa

  1854-1862

  2024-10-31

  Statistics: 281