THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL TECHNOLOGY ON GENERATION Z INVESTMENT DECISIONS (CASE STUDY OF MANAGEMENT STUDENTS OF BANDAR LAMPUNG UNIVERSITY CLASS OF 2020)
Main Article Content
Oktaviani
Habiburahman
With an asset value of IDR 144.07 trillion at the end of the first semester of 2022, stock investors under 40 years old, namely gen Z and millennials by 81.64 percent. Most investors, 60.45%, work as private employees, civil servants, teachers, and students, with an asset value of Rp358.53 trillion. Demographic data shows that the majority of stock investors live on the island of Java, including 13.97% of those living in DKI Jakarta, with an asset value of Rp3,772.32 trillion. While the island of Sumatra is only 16.62%. From the explanation above, we can conclude that there is still low investment interest in several regions, especially Sumatra. The research problems are: Can financial literacy affect investment decisions in generation z in Bandar Lampung city, whether there is an influence between financial technology on investment decisions in generation z in Bandar Lampung city, whether financial literacy and financial technology can affect investment decisions in generation z in Bandar Lampung city.The purpose of this study is to determine the influence of financial literacy and financial technology towards investment decisions in generation z in Bandar Lampung city. Based on the results of the t test, it shows that the value of t calculated for Financial Literacy is greater than t table (3.687 > 1.998), and the value of sig = 0.006 < 0.05. In multiple regression analysis, financial literacy has a positive value for investment decisions. Financial technology has a positive and significant influence on the investment decisions of students or generation Z in the city of Bandar Lampung, meaning that the hypothesis is accepted. The results of the t test show that the value of t calculated by Financial Technology is greater than t table (2.515 > 1.998). In multiple regression analysis, financial technology has a positive value for investment decisions. The results of processing and analysis show that financial literacy and financial technology have a positive and significant impact on the investment decisions of generation Z in Bandar Lampung.
Aren, S., &; Zengin, AN (2016). The influence of financial literacy and risk perception on investment choices. Procedia-Social and Behavioral Sciences, 235, 656-663.
Awais, M., Laber, M. F., Rasheed, N., &; Khursheed, A. (2016). Impact of financial literacy and investment experience on risk tolerance and investment decisions: Empirical evidence from Pakistan. International Journal of Economics and Financial Issues, 6(1), 73-79.
Fadila, N., Goso, G., Hamid, R. S., &; Ukkas, I. (2022). The Influence of Financial Literacy, Financial Technology, Risk Perception, and Locus of Control on Young Entrepreneurs' Investment Decisions. Owner: Accounting Research and Journal, 6(2), 1633-1643.
Ghozali, I. (2011). Multivariate application with IBM SPSS 19 program. Semarang: Diponegoro University Publishing Board, 68.
Indonesia, K. S. E., Ramyakim, R. M., &; Widyasari, A. (2022). Dominated by Millennials and Gen Z, the Number of Stock Investors Exceeds 4 Million. Indonesian Central Securities Depository, 1.
Junianto, Y., &; Kohardinata, C. (2021). Financial Literacy Effect and Fintech in Investment Decision Making. Primanomics. Journal of Economics & Business, 19 (1), 1-19.
Finance, O. J. (2017). Financial Services Authority. Copy of Financial Services Authority Regulation Number, 65.
Marisa, O. (2020). Perceptions of ease of use, effectiveness, and risk affect interest in transacting using financial technology. Journal of Office Administration, 8(2), 139-152.
McLeod, S. (2018). Questionnaire: Definition, Examples, Design and Types. Enough psychology, 78, 350-365.
Pradana, RW (2018). The effect of financial literacy, cognitive bias, and emotional bias on investment decisions (Study on investors Investment Gallery of Surabaya State University). Journal of Management Science (JIM), 6 (3), 108-117.
Pramesti, G. (2015). Thoroughly peel the research data with SPSS 22. Elex Media Komputindo.
Putri, N. M. D. R., &; Rahyuda, H. (2017). The influence of the level of financial literacy and sociodemographic factors on the behavior of individual investment decisions. E-Journal of Economics and Business Udayana University, 6(9), 3407-3434.
Safryani, U., Aziz, A., &; Triwahyuningtyas, N. (2020). Analysis of financial literacy, financial behavior, and income on investment decisions. Unified Scientific Journal of Accounting, 8(3), 319-332.
Salim, H. S., &; Sutrisno, B. (2008). Investment Law in Indonesia. Rajawali Press, RajaGrafindo Persada.
Siregar, S. (2015). Quantitative research method: equipped with comparison of manual calculations &; spss.
Sugiyono, P. D. (2014). Population and sample. Quantitative, qualitative and R&D research methods, 291, 292.
Theodorus, F., Patricia, V. I., &; Meiryani, M. (2023). The Influence of Financial Technology,
Minimum Capital, and Financial Literacy on Student Investment Interest. In E3S Web of Conferences (Vol. 426, p. 01109). EDP Sciences
Wahyudi, W., Tukan, BAP, &; Pinem, D. (2020). Analysis of the effect of financial literacy, financial technology, income, and locus of control on lecturers' financial behavior. AFEBI Management and Business Review, 5 (1), 37-46.
Yoviani, Y., &; Nurdiawansyah, N. (2022). Perception of Students as Users of Fintech Payment (Case Study on Bandar Lampung University Students). E-Business: Scientific Journal of Economics and Business, 15 (1), 155-162.
