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• THE IMPACT OF CONSUMER ATTITUDES ON ONLINE SHOPPING, INCLUDING SOCIAL MOTIVATIONS, ESCAPISM MOTIVATIONS, AND VALUE MOTIVATIONS, IN RELATION TO ONLINE PURCHASE INTENTIONS

  Cen Lu , Chandra Kuswoyo , Reicheana Koesala Zirho

  2089 - 2100

  2024-12-21

  Statistics: 370

• THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL TECHNOLOGY ON GENERATION Z INVESTMENT DECISIONS (CASE STUDY OF MANAGEMENT STUDENTS OF BANDAR LAMPUNG UNIVERSITY CLASS OF 2020)

  Oktaviani , Habiburahman

  594-605

  2024-04-29

  Statistics: 413

• ENHANCING FINANCIAL BEHAVIOR OF GENERATION Z: THE ROLE OF FINANCIAL LITERACY AND MANAGEMENT IN MEDAN CITY

  Adi Harianto , Deva Djohan , Atika Rahmi , Yogi Rahman Feriza Ginting , Fachrun Nissa

  928 - 936

  2026-05-10

  Statistics: 178

• THE INFLUENCE OF LIFESTYLE AND CONSUMPTIVE BEHAVIOR ON GENERATION Z FINANCIAL MANAGEMENT (CASE STUDY OF STUDENTS OF FACULTY OF ECONOMICS AND BUSINESS, BANDAR LAMPUNG UNIVERSITY)

  Anggra Martha Yudha , Habiburrahman

  1541-1551

  2024-10-28

  Statistics: 798

• MODERATION PERCEIVED SOCIAL RELATEDNESS IN THE INFLUENCE OF BRAND TRUST ON SOCIAL MEDIA BRAND ENGAGEMENT

  Cen Lu , Chandra Kuswoyo , Felicia Abednego , Markus Kendrick

  521 - 533

  2025-04-21

  Statistics: 246

• JOB HOPPING BEHAVIOR IN MILLENNIALS

  Didin Hikmah Perkasa , Setiyo Purwanto

  809-821

  2024-06-21

  Statistics: 4501

• BEHAVIORAL INTENTION TO ADOPT FINTECH: STUDY OF MILLENIALS’ AND GEN-ZS’ READINESS IN INDONESIA

  Zahra Ayunita Mulia , Nurhastuty Kesumo Wardhani

  2146 - 2155

  2024-12-22

  Statistics: 481

• INFLUENCING FACTORS INVESTMENT DECISION IN GENERATION Z (CASE STUDY ON FEB BANDAR LAMPUNG UNIVERSITY STUDENTS)

  Clarissa Tiara Putri , Herry Goenawan Soedarsa

  328-341

  2024-02-28

  Statistics: 356

• THE EFFECT OF EMOTIONAL INTELLIGENCE ON RESILIENCE WITH SELF-EFFICACY AS MEDIATION: A STUDY ON GENERATION Z

  Olivia Winda Ony Panjaitan , Dian Mutiasari

  2120 - 2127

  2024-12-21

  Statistics: 561

• THE INFLUENCE OF HEDONIC LIFESTYLE AND EMOTIONAL INTELLIGENCE ON STUDENT FINANCIAL BEHAVIOR

  Sindy Wahyuni , Habibburahman

  98-109

  2024-02-17

  Statistics: 686

• THE ROLE AND CHALLENGES OF LECTURERS IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0 IN DELIVERING LEARNING FOR MILLENNIAL STUDENTS AND GEN Z STUDENTS

  Zulhawati , Meiliyah Ariani

  904-919

  2023-12-17

  Statistics: 467

• DETERMINANTS FACTORS OF SKIN CARE PURCHASE DECISIONS AMONG MILLENNIALS AND GEN-Z IN MEDAN CITY

  Jennifer Chandra , Varissa , Hendra Jonathan Sibarani , Debora Tambunan

  1015-1028

  2024-06-25

  Statistics: 1421

• LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND

  Nanda Nugraha , Defrizal Defrizal

  66 - 79

  2026-02-24

  Statistics: 180

• THE RELATIONSHIP BETWEEN KNOWLEDGE LEVEL AND ADOLESCENT ATTITUDES ABOUT HIV/AIDS TOWARDS PREMARITAL SEXUAL BEHAVIOR IN HIGH SCHOOL STUDENTS IN SERANG CITY

  Marthia Ikhlasiah , Prihayati , Ismarina , Dinah Lathifah

  165-170

  2023-06-28

  Statistics: 333

• RESILIENCE IN FEMALE OF GEN Z

  Olivia Winda Ony Panjaitan

  974-979

  2024-06-25

  Statistics: 384