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• DIGITAL MARKETING IN ONLINE MARKETING CONCEPT: AD CONTENT SELECTION STRATEGY, AD BUDGETING, AND AD POSTING TIME

  Justine , Frederic , David Tenggara , Hendra Jonathan Sibarani , Aisyah

  1041-1057

  2024-06-25

  Statistics: 850

• SWOT ANALYSIS IN DETERMINING MARKETING STRATEGIES IN MICRO, SMALL AND MEDIUM ENTERPRISES (CASE STUDY OF CAFFE LA'BOSQUE IN KOTABUMI)

  Anisa Pitri Sahir , Habiburahman

  1310-1317

  2024-08-27

  Statistics: 508

• EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE

  Hepiana Patmarina , Rosa Wulandari

  497 - 508

  2026-04-30

  Statistics: 293

• MARKETING MIX STRATEGY ANALYSIS ON COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES (SME) AT UD SANJAYA DRY NOODLES

  Meyrani Ananta Putri , M. Oktaviannur

  327 - 336

  2025-02-28

  Statistics: 332

• DIGITAL BUSINESS LITERACY AND PRODUCT INNOVATION AS DRIVERS OF MSME SUSTAINABILITY: THE MODERATING ROLE OF DIGITAL MARKETING

  Enjat Sudrajat , Verliani Dasmaran

  2208 - 2220

  2025-12-28

  Statistics: 508

• THE IMPACT OF ARTIFICIAL INTELEGENC, STRATEGY BUSINESS AND QUALITY PRODUCT TO ORGANIZATION BUSINESS

  Indah Kusumawati , Rokhmat Subagiyo

  202 - 210

  2025-02-24

  Statistics: 657

• ANALYSIS OF ZIGGY CONSTRUCTION'S MARKETING STRATEGY IN COMPETING WITH OTHER COMPETITORS

  Mutia Salsa Billa , Herry Goenawan Soedarsa

  1854-1862

  2024-10-31

  Statistics: 385

• DEVELOPMENT STRATEGIES FOR TOGA-BASED HERBAL BUSINESSES AT BUMDES TANJUNG ASRI

  Adiba Nur Faradisa , Felicia Amanda Salsabilla , Idfi Setyaningrum , Kartini

  2368 - 2380

  2026-09-26

  Statistics: 215

• ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES AT SIGER ROEMAH BATIK LAMPUNG

  Rio Nopaldi , Vonny Tiara Narundana

  1195-1204

  2024-08-27

  Statistics: 434

• LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND

  Nanda Nugraha , Defrizal Defrizal

  66 - 79

  2026-02-24

  Statistics: 486