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• THE INFLUENCE OF BASRENG PRODUCT INNOVATION ON THE COMPETITIVENESS OF THE UD SANJAYA SOUTH LAMPUNG (NATAR) FOOD FACTORY

  Jihan Indrianti Putri , M. Oktaviannur

  303 - 313

  2025-02-28

  Statistics: 221

• LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND

  Nanda Nugraha , Defrizal Defrizal

  66 - 79

  2026-02-24

  Statistics: 184

• DIGITAL BUSINESS LITERACY AND PRODUCT INNOVATION AS DRIVERS OF MSME SUSTAINABILITY: THE MODERATING ROLE OF DIGITAL MARKETING

  Enjat Sudrajat , Verliani Dasmaran

  2208 - 2220

  2025-12-28

  Statistics: 346

• THE IMPACT OF ARTIFICIAL INTELEGENC, STRATEGY BUSINESS AND QUALITY PRODUCT TO ORGANIZATION BUSINESS

  Indah Kusumawati , Rokhmat Subagiyo

  202 - 210

  2025-02-24

  Statistics: 350

• ANALYSIS OF THE APPLICATION OF MALCOLM BALDRIGE CRITERIA (MBCFPE) TO BUSINESS ACTORS IN INDONESIA

  Vira Aulia Gusfi , Ulul Azmi , Prie Dewi Listanti , Kusuma Chandra Kirana

  322-327

  2024-02-27

  Statistics: 253

• DOES FINTECH LENDING DRIVE MSME GROWTH? EVIDENCE FROM BANKING MEDIATION

  Jesslyn Anggara , Rafida Khairani , Nasib

  701 - 710

  2026-04-30

  Statistics: 106