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• THE INFLUENCE OF BASRENG PRODUCT INNOVATION ON THE COMPETITIVENESS OF THE UD SANJAYA SOUTH LAMPUNG (NATAR) FOOD FACTORY

  Jihan Indrianti Putri , M. Oktaviannur

  303 - 313

  2025-02-28

  Statistics: 220

• THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN MSMES GEPREK KITHA BANDAR LAMPUNG

  Bagas Jenisa Pratama , Vonny Tiara Narundana

  918-927

  2024-06-24

  Statistics: 1117

• THE IMPACT OF ARTIFICIAL INTELEGENC, STRATEGY BUSINESS AND QUALITY PRODUCT TO ORGANIZATION BUSINESS

  Indah Kusumawati , Rokhmat Subagiyo

  202 - 210

  2025-02-24

  Statistics: 349

• BUILDING CONSUMER LOYALTY IN HALAL COSMETICS: THE INTEGRATION OF QUALITY, BRAND IMAGE, TRUST, AND SATISFACTION

  Yasir Hudzaifah , Joko Susilo , Tasya Syawa Amalia

  1363 - 1385

  2026-06-30

  Statistics: 91

• THE INFLUENCE OF THE PRODUCTION PROCESS AND QUALITY CONTROL ON THE QUALITY OF BANANA CHIP PRODUCTS AT ASKHA JAYA CHIP SHOP

  Sinta Ariska , Vonny Tiara Narundana

  554-562

  2024-04-24

  Statistics: 327

• THE ROLE OF BRAND IMAGE, PRICE, PACKAGING, PRODUCT QUALITY, AND WORD OF MOUTH ON THE INTEREST IN PURCHASING TORIYU BRAND BOTTLED DRINKING WATER PRODUCTS (AMDK) IN YOGYAKARTA

  Yunus Indra Purnama

  1670-1685

  2024-10-28

  Statistics: 468

• THE INFLUENCE OF PRICE, QUALITY, AND RISK PERCEPTION ON BUYING INTEREST IN ALFAMART PRIVATE LABEL PRODUCTS IN BANDAR LAMPUNG

  Pupung Dzulhijatussarah , Defrizal Defrizal

  76-89

  2024-02-15

  Statistics: 680

• DETERMINANTS FACTORS OF SKIN CARE PURCHASE DECISIONS AMONG MILLENNIALS AND GEN-Z IN MEDAN CITY

  Jennifer Chandra , Varissa , Hendra Jonathan Sibarani , Debora Tambunan

  1015-1028

  2024-06-25

  Statistics: 1421

• THE EFFECT OF PRODUCT VARIATIONS AND CUSTOMER VALUES ON CUSTOMER SATISFACTION HANNAH CATALOG BANDAR LAMPUNG

  Ardansyah , Muhammad Haykal Marlyn

  1487 - 1496

  2025-08-30

  Statistics: 285

• BUSINESS STRATEGIES TO INCREASE REVENUE ON CV. AYAM JANGKUNG

  Aditiya , Vonny Tiara

  1029-1040

  2024-06-26

  Statistics: 229

• ANALYSIS OF CONSUMER CHOICE FACTORS IN CHOOSING DIGITAL PHOTO GRAPHICS IN THE MIDST OF A PANDEMIC IN LOMBOK: EXPLORING DISAPPEARING DECISIONS

  Ety Nurhayaty , Dede Suleman , Etik Dwi Styaningrum , Roydawaty Bunga , Aprilia Puspasari , Supriatin , Enggar widianingrum

  693-705

  2023-10-19

  Statistics: 499

• PRICING PRACTICES BY TRADITIONAL TRADERS IN SUDIMAMPIR MARKET

  Hikmahwati

  1641 - 1649

  2025-10-07

  Statistics: 217

• OPTIMIZING THE GREEN PRODUCT STRATEGY IN IMPROVING MSME PERFORMANCE

  Meiliyah Ariani , Melan Susanty Purnamasari , Kurnia Sari Dewi

  572-589

  2023-10-14

  Statistics: 437

• BUSINESS DEVELOPMENT STRATEGY TO IMPROVE COMPETITIVENESS IN ANTI-AGING CLINIC USING SWOT APPROACH ANALYSIS AND BUSINESS MODEL CANVAS (BMC) APPROACH

  Hani Surjati , Maya Malinda , Benny Budiawan Tjandrasa

  1154-1167

  2024-08-27

  Statistics: 545

• DIGITALIZATION AND TAX REFORM AS A STRATEGY TO INCREASE TAXPAYER COMPLIANCE

  Meiliyah Ariani , Abdullah , Watriningsih , Zulhawati

  948 - 963

  2025-06-29

  Statistics: 670