Search

Search Results

• THE INFLUENCE OF PRICE, QUALITY, AND RISK PERCEPTION ON BUYING INTEREST IN ALFAMART PRIVATE LABEL PRODUCTS IN BANDAR LAMPUNG

  Pupung Dzulhijatussarah , Defrizal Defrizal

  76-89

  2024-02-15

  Statistics: 843

• DETERMINANTS FACTORS OF SKIN CARE PURCHASE DECISIONS AMONG MILLENNIALS AND GEN-Z IN MEDAN CITY

  Jennifer Chandra , Varissa , Hendra Jonathan Sibarani , Debora Tambunan

  1015-1028

  2024-06-25

  Statistics: 1525

• OPTIMIZING THE GREEN PRODUCT STRATEGY IN IMPROVING MSME PERFORMANCE

  Meiliyah Ariani , Melan Susanty Purnamasari , Kurnia Sari Dewi

  572-589

  2023-10-14

  Statistics: 611

• HOW STORE ATMOSPHERE AND PRODUCT QUALITY INFLUENCE CONSUMER PURCHASE DECISIONS: EVIDENCE FROM INDONESIAN COFFEE SHOPS

  Adi Rifaldi , Yasir Hudzaifah , Joko Susilo

  2417 - 2433

  2026-10-27

  Statistics: 1

• DO PROFITABILITY, LIQUIDITY, LEVERAGE, AND SALES GROWTH PREDICT FINANCIAL DISTRESS? EVIDENCE FROM CONSUMER GOODS FIRMS IN INDONESIA

  Daud Sofyan Rachman , Tituk Diah Widajantie

  1032 - 1045

  2026-06-19

  Statistics: 459

• MARKETING MIX STRATEGY ANALYSIS ON COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES (SME) AT UD SANJAYA DRY NOODLES

  Meyrani Ananta Putri , M. Oktaviannur

  327 - 336

  2025-02-28

  Statistics: 336

• EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE

  Hepiana Patmarina , Rosa Wulandari

  497 - 508

  2026-04-30

  Statistics: 312

• ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER DECISIONS IN PURCHASING PRODUCTS ONLINE AT SHOPEE (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY)

  Chelsea Natalia Pohan , Herry Goenawan Soedarsa

  382-391

  2024-04-09

  Statistics: 616

• COMPETITIVENESS AND CHALLENGES OF INDONESIAN CRUDE PALM OIL (CPO) EXPORTS TO THE EUROPEAN MARKET

  Syahrudin , I Wayan Suparta

  1453 - 1463

  2025-08-28

  Statistics: 637

• THE ROLE OF BRAND IMAGE, PRICE, PACKAGING, PRODUCT QUALITY, AND WORD OF MOUTH ON THE INTEREST IN PURCHASING TORIYU BRAND BOTTLED DRINKING WATER PRODUCTS (AMDK) IN YOGYAKARTA

  Yunus Indra Purnama

  1670-1685

  2024-10-28

  Statistics: 604

• BUSINESS STRATEGIES TO INCREASE REVENUE ON CV. AYAM JANGKUNG

  Aditiya , Vonny Tiara

  1029-1040

  2024-06-26

  Statistics: 460

• THE INFLUENCE OF PROMOTION, KOREAN WAVE AND BRAND AMBASSADOR ON THE BUYING INTEREST OF SCARLETT WHITENING PRODUCTS

  Nurma Zulia Saputri , Farida Efriyanti

  980-988

  2024-06-25

  Statistics: 443

• THE EFFECT OF RESPONSIVENESS AND RELIABILITY ON CUSTOMER SATISFACTION AT WARUNG RAWIT TAMAN PALEM

  Grace Syela , Dewanta Facrureza

  1686-1696

  2024-10-31

  Statistics: 329

• BUILDING CONSUMER LOYALTY IN HALAL COSMETICS: THE INTEGRATION OF QUALITY, BRAND IMAGE, TRUST, AND SATISFACTION

  Yasir Hudzaifah , Joko Susilo , Tasya Syawa Amalia

  1363 - 1385

  2026-06-30

  Statistics: 284

• THE INFLUENCE OF BASRENG PRODUCT INNOVATION ON THE COMPETITIVENESS OF THE UD SANJAYA SOUTH LAMPUNG (NATAR) FOOD FACTORY

  Jihan Indrianti Putri , M. Oktaviannur

  303 - 313

  2025-02-28

  Statistics: 408

• DEVELOPMENT STRATEGIES FOR TOGA-BASED HERBAL BUSINESSES AT BUMDES TANJUNG ASRI

  Adiba Nur Faradisa , Felicia Amanda Salsabilla , Idfi Setyaningrum , Kartini

  2368 - 2380

  2026-09-26

  Statistics: 227

• VILLAGE FUND MANAGEMENT IN AN EFFORT TO IMPROVE COMMUNITY DEVELOPMENT AND EMPOWERMENT

  Sony Setyawan , Hepiana Patmarina

  939-949

  2024-06-24

  Statistics: 419

• PRICING PRACTICES BY TRADITIONAL TRADERS IN SUDIMAMPIR MARKET

  Hikmahwati

  1641 - 1649

  2025-10-07

  Statistics: 348

• BUSINESS DEVELOPMENT STRATEGY TO IMPROVE COMPETITIVENESS IN ANTI-AGING CLINIC USING SWOT APPROACH ANALYSIS AND BUSINESS MODEL CANVAS (BMC) APPROACH

  Hani Surjati , Maya Malinda , Benny Budiawan Tjandrasa

  1154-1167

  2024-08-27

  Statistics: 708

• GREEN MARKETING, ENVIRONMENTAL AWARENESS, AND PURCHASE INTENTION OF ECO BAGS: A STUDY OF PRIVATE VOCATIONAL SCHOOL TEACHERS IN BEKASI REGENCY

  Sarmin , Suryana , Siva Marsya Oktaviany

  633 - 642

  2026-04-30

  Statistics: 158

• DRIVERS AND BARRIERS TO RENEWABLE ENERGY CERTIFICATE PURCHASE: A CASE STUDY OF INDONESIAN ENERGY SECTOR

  Arif Setyo Nugroho , Achmad Affandi

  2349 - 2367

  2026-09-26

  Statistics: 47

• THE INFLUENCE OF THE PRODUCTION PROCESS AND QUALITY CONTROL ON THE QUALITY OF BANANA CHIP PRODUCTS AT ASKHA JAYA CHIP SHOP

  Sinta Ariska , Vonny Tiara Narundana

  554-562

  2024-04-24

  Statistics: 405

• THE EFFECT OF PRODUCT VARIATIONS AND CUSTOMER VALUES ON CUSTOMER SATISFACTION HANNAH CATALOG BANDAR LAMPUNG

  Ardansyah , Muhammad Haykal Marlyn

  1487 - 1496

  2025-08-30

  Statistics: 374

• DIGITAL MARKETING IN ONLINE MARKETING CONCEPT: AD CONTENT SELECTION STRATEGY, AD BUDGETING, AND AD POSTING TIME

  Justine , Frederic , David Tenggara , Hendra Jonathan Sibarani , Aisyah

  1041-1057

  2024-06-25

  Statistics: 862

• THE IMPACT OF CONSUMER ATTITUDES ON ONLINE SHOPPING, INCLUDING SOCIAL MOTIVATIONS, ESCAPISM MOTIVATIONS, AND VALUE MOTIVATIONS, IN RELATION TO ONLINE PURCHASE INTENTIONS

  Cen Lu , Chandra Kuswoyo , Reicheana Koesala Zirho

  2089 - 2100

  2024-12-21

  Statistics: 522