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• THE INFLUENCE OF SOCIAL MEDIA MARKETING CAPABILITY AND DIGITAL CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE THROUGH TRUST

  Dede Suleman , Velly Anatasia , Devy Sofyanty , Prisca Nurmala Sari

  575 - 592

  2026-04-30

  Statistics: 173

• DIGITAL MARKETING IN ONLINE MARKETING CONCEPT: AD CONTENT SELECTION STRATEGY, AD BUDGETING, AND AD POSTING TIME

  Justine , Frederic , David Tenggara , Hendra Jonathan Sibarani , Aisyah

  1041-1057

  2024-06-25

  Statistics: 733

• DIGITAL BUSINESS LITERACY AND PRODUCT INNOVATION AS DRIVERS OF MSME SUSTAINABILITY: THE MODERATING ROLE OF DIGITAL MARKETING

  Enjat Sudrajat , Verliani Dasmaran

  2208 - 2220

  2025-12-28

  Statistics: 346

• EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE

  Hepiana Patmarina , Rosa Wulandari

  497 - 508

  2026-04-30

  Statistics: 173

• LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND

  Nanda Nugraha , Defrizal Defrizal

  66 - 79

  2026-02-24

  Statistics: 184

• THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL CAPABILITY, DIGITAL SERVICE TAX (DST) AND LIFESTYLE ON CONSUMPTIVE BEHAVIOR IN ONLINE SHOPPING VIA THE TIKTOK SHOP PLATFORM

  Islamiah Kamil , Meiliyah Ariani , Indra Ade Irawan , Sri Anjarwati , Yolifiandri , Zulhawati

  878-889

  2024-06-24

  Statistics: 1018

• THE INFLUENCE OF SOCIAL MEDIA CONTENT, INFLUENCER MARKETING, AND WORD OF MOUTH ON HEALTHCARE SERVICE USER DECISIONS AT PT SPRING ISLAND TRAVEL MEDAN

  Debby Junita Inggriani Panjaitan , Gavrilsca , Enda Gunanta Surbakti , Holfian Daulat Tambun Saribu , Rintan Saragih

  1162 - 1177

  2026-06-24

  Statistics: 59

• SHADOWY USER BEHAVIOR IN DIGITAL MARKETING: A MANAGEMENT-ORIENTED VIEW ON CYBER POLICY, CULTURAL INFLUENCE, AND ONLINE INTERACTION

  Arifah Rachmawati , Meiliyah Ariani

  1497 - 1513

  2025-08-30

  Statistics: 213

• LINKED AND MATCH BETWEEN THE MICE STUDY PROGRAM OF THE JAKARTA STATE POLYTECHNIC AND PT ANGAN KREASI SEMESTA: A CASE STUDY OF MARKETING ACTIVITIES OF THE 2024 INDONESIAN HALAL EXPORT EXHIBITION

  Rimsky K Judisseno , Angelysia Kusuma Dewi Rizky , Etty Khongrat , Djuni Akbar

  1149 - 1156

  2025-08-10

  Statistics: 232

• MODERATION PERCEIVED SOCIAL RELATEDNESS IN THE INFLUENCE OF BRAND TRUST ON SOCIAL MEDIA BRAND ENGAGEMENT

  Cen Lu , Chandra Kuswoyo , Felicia Abednego , Markus Kendrick

  521 - 533

  2025-04-21

  Statistics: 247

• TOWARD A NEW PARADIGM OF ORGANIZATIONAL STRUCTURES IN THE AGE OF ARTIFICIAL INTELLIGENCE: A COMPARATIVE THEORETICAL STUDY

  Masoud Lajevardi , Mega Arum , Yanti Susanti , Dwi Saleha , Eko Sudarmanto

  1568 - 1577

  2025-10-06

  Statistics: 578

• THE EFFECT OF PRICE, PROMOTION AND QUALITY OF MAXIM APPLICATION SERVICES ON CUSTOMER SATISFACTION IN MEDAN CITY

  Reja Filif Andrian , Ratna Oktavia Situmorang , Tri Putri Enjelina Grasela Sinabang , Holfian Daulat Tambun Saribu , Rintan Saragih

  1215 - 1233

  2026-06-29

  Statistics: 48

• IMPACT OF IMPLEMENTATION OF METHODS OF COACHING FOR SUCCESS, PARTICIPATIVE, AFFILIATIVE, VISIONARY AND SITUATIONAL (COPAVISIT) AT OPERATIONAL MANAGEMENT OF CELLULAR TELECOMMUNICATIONS COMPANIES IN DIGITAL ERA

  Hendra Jonathan Sibarani , Nidya Banuari , Esther Praja Anggriany Panggabean

  1460-1468

  2024-08-29

  Statistics: 283