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• THE INFLUENCE OF BASRENG PRODUCT INNOVATION ON THE COMPETITIVENESS OF THE UD SANJAYA SOUTH LAMPUNG (NATAR) FOOD FACTORY

  Jihan Indrianti Putri , M. Oktaviannur

  303 - 313

  2025-02-28

  Statistics: 271

• DETERMINANTS FACTORS OF SKIN CARE PURCHASE DECISIONS AMONG MILLENNIALS AND GEN-Z IN MEDAN CITY

  Jennifer Chandra , Varissa , Hendra Jonathan Sibarani , Debora Tambunan

  1015-1028

  2024-06-25

  Statistics: 1461

• THE EFFECT OF PRODUCT VARIATIONS AND CUSTOMER VALUES ON CUSTOMER SATISFACTION HANNAH CATALOG BANDAR LAMPUNG

  Ardansyah , Muhammad Haykal Marlyn

  1487 - 1496

  2025-08-30

  Statistics: 322

• DIGITAL BUSINESS LITERACY AND PRODUCT INNOVATION AS DRIVERS OF MSME SUSTAINABILITY: THE MODERATING ROLE OF DIGITAL MARKETING

  Enjat Sudrajat , Verliani Dasmaran

  2208 - 2220

  2025-12-28

  Statistics: 408

• EFFECTIVENESS OF ONLINE SALES TECHNIQUES VIA LIVE SHOWS: BASED ON ONLINE SHOPPING EXPERIENCE, PRODUCT SUITABILITY AND PURCHASING POWER IN FOLLOWING ONLINE SHOPPING TRENDS

  David Hamonangan Simamora , Hendra Jonathan Sibarani , Andreas Alvin Liadi , Sari Mariahma Nova Sipayung

  989-1004

  2024-06-25

  Statistics: 526

• THE IMPACT OF ARTIFICIAL INTELEGENC, STRATEGY BUSINESS AND QUALITY PRODUCT TO ORGANIZATION BUSINESS

  Indah Kusumawati , Rokhmat Subagiyo

  202 - 210

  2025-02-24

  Statistics: 437

• LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND

  Nanda Nugraha , Defrizal Defrizal

  66 - 79

  2026-02-24

  Statistics: 268

• BUILDING CONSUMER LOYALTY IN HALAL COSMETICS: THE INTEGRATION OF QUALITY, BRAND IMAGE, TRUST, AND SATISFACTION

  Yasir Hudzaifah , Joko Susilo , Tasya Syawa Amalia

  1363 - 1385

  2026-06-30

  Statistics: 121

• BUSINESS STRATEGIES TO INCREASE REVENUE ON CV. AYAM JANGKUNG

  Aditiya , Vonny Tiara

  1029-1040

  2024-06-26

  Statistics: 273

• THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN MSMES GEPREK KITHA BANDAR LAMPUNG

  Bagas Jenisa Pratama , Vonny Tiara Narundana

  918-927

  2024-06-24

  Statistics: 1181

• ANALYSIS OF CONSUMER CHOICE FACTORS IN CHOOSING DIGITAL PHOTO GRAPHICS IN THE MIDST OF A PANDEMIC IN LOMBOK: EXPLORING DISAPPEARING DECISIONS

  Ety Nurhayaty , Dede Suleman , Etik Dwi Styaningrum , Roydawaty Bunga , Aprilia Puspasari , Supriatin , Enggar widianingrum

  693-705

  2023-10-19

  Statistics: 532

• THE ROLE OF BRAND IMAGE, PRICE, PACKAGING, PRODUCT QUALITY, AND WORD OF MOUTH ON THE INTEREST IN PURCHASING TORIYU BRAND BOTTLED DRINKING WATER PRODUCTS (AMDK) IN YOGYAKARTA

  Yunus Indra Purnama

  1670-1685

  2024-10-28

  Statistics: 502

• OPTIMIZING THE GREEN PRODUCT STRATEGY IN IMPROVING MSME PERFORMANCE

  Meiliyah Ariani , Melan Susanty Purnamasari , Kurnia Sari Dewi

  572-589

  2023-10-14

  Statistics: 468

• THE INFLUENCE OF PRICE, QUALITY, AND RISK PERCEPTION ON BUYING INTEREST IN ALFAMART PRIVATE LABEL PRODUCTS IN BANDAR LAMPUNG

  Pupung Dzulhijatussarah , Defrizal Defrizal

  76-89

  2024-02-15

  Statistics: 722

• PRICING PRACTICES BY TRADITIONAL TRADERS IN SUDIMAMPIR MARKET

  Hikmahwati

  1641 - 1649

  2025-10-07

  Statistics: 227

• THE INFLUENCE OF PRODUCTS, PRICES, PROMOTIONS, AND PLACES ON PURCHASE DECISIONS AT PANGLONG SAKAI SAMBAYAN IN BRANTI RAYA SOUTH LAMPUNG

  Muhammad Amar Qusay , Ni Putu Widhia Rahayu

  163 - 175

  2026-02-28

  Statistics: 176

• AN ANALYSIS OF MACROECONOMIC INDICATORS ON EXCHANGE RATES IN INDONESIA

  Raka Putri Agfial , Benny Budiawan Tjandrasa

  2369 - 2381

  2024-12-31

  Statistics: 443

• THE INFLUENCE OF THE PRODUCTION PROCESS AND QUALITY CONTROL ON THE QUALITY OF BANANA CHIP PRODUCTS AT ASKHA JAYA CHIP SHOP

  Sinta Ariska , Vonny Tiara Narundana

  554-562

  2024-04-24

  Statistics: 336

• BUSINESS DEVELOPMENT STRATEGY TO IMPROVE COMPETITIVENESS IN ANTI-AGING CLINIC USING SWOT APPROACH ANALYSIS AND BUSINESS MODEL CANVAS (BMC) APPROACH

  Hani Surjati , Maya Malinda , Benny Budiawan Tjandrasa

  1154-1167

  2024-08-27

  Statistics: 588

• UI/UX DESIGN, VISUAL ELEMENTS, CONSUMER TRUST, AND ONLINE PURCHASE DECISIONS IN INDONESIA

  Nur Aulia Khairani , Fadli , Muhammad Dharma Tuah Putra Nasution

  1954 - 1975

  2026-08-30

  Statistics: 5

• THE INFLUENCE OF CORRUPTION ON GDP IN ASEAN COUNTRIES (2017-2024)

  Asty Indra Larasati , Marselina , Dedy Yuliawan

  1137 - 1148

  2025-08-10

  Statistics: 233

• ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER DECISIONS IN PURCHASING PRODUCTS ONLINE AT SHOPEE (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY)

  Chelsea Natalia Pohan , Herry Goenawan Soedarsa

  382-391

  2024-04-09

  Statistics: 486

• DIGITAL MARKETING IN ONLINE MARKETING CONCEPT: AD CONTENT SELECTION STRATEGY, AD BUDGETING, AND AD POSTING TIME

  Justine , Frederic , David Tenggara , Hendra Jonathan Sibarani , Aisyah

  1041-1057

  2024-06-25

  Statistics: 741

• FINANCIAL DRIVERS OF SALES GROWTH IN FOOD AND BEVERAGE COMPANIES: THE ROLE OF INVENTORY FINANCING, PROFITABILITY, AND LIQUIDITY

  Sri Lestari Sinaga , Yeni Ariesa , Dinda Ayu Annisa , Cindy Margaret Tampubolon , Rusiadi

  1436 - 1451

  2026-06-30

  Statistics: 114

• DIGITALIZATION AND TAX REFORM AS A STRATEGY TO INCREASE TAXPAYER COMPLIANCE

  Meiliyah Ariani , Abdullah , Watriningsih , Zulhawati

  948 - 963

  2025-06-29

  Statistics: 729