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• THE INFLUENCE OF SERVICE QUALITY, TRUST, AND FACILITIES ON THE DECISION TO CHOOSE SP HOTEL BATAM

  Mohamad Aras , Indra Nara Persada , Septa Diana Nabella

  417-431

  2023-08-04

  Statistics: 4341

• DETERMINANTS FACTORS OF SKIN CARE PURCHASE DECISIONS AMONG MILLENNIALS AND GEN-Z IN MEDAN CITY

  Jennifer Chandra , Varissa , Hendra Jonathan Sibarani , Debora Tambunan

  1015-1028

  2024-06-25

  Statistics: 1421

• PRICE AND PROMOTION INFLUENCE ON THE DECISION TO PURCHASE A MOTORCYCLE AT HONDA TUNAS DEALER DWIPA MATRA

  Jaka Adi Yantara , Irsandi , Trenggono Pujo Sakti , Suci Asfaranin

  382 - 393

  2025-02-28

  Statistics: 234

• ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER DECISIONS IN PURCHASING PRODUCTS ONLINE AT SHOPEE (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY)

  Chelsea Natalia Pohan , Herry Goenawan Soedarsa

  382-391

  2024-04-09

  Statistics: 472

• FACTORS INFLUENCING PURCHASING DECISIONS ON NIKE SHOES (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY)

  Refael Gustiawan , Herry Goenawan Soedarsa

  444-450

  2024-04-14

  Statistics: 940

• THE ROLE OF CUSTOMER REVIEWS, INFLUENCER MARKETING, AND LIVE STREAMING FEATURES IN INFLUENCING PURCHASE DECISIONS ON THE SHOPEE PLATFORM IN MEDAN

  Andy Wijaya , Purnama Yanti Purba , Andre , Nasib

  850 - 867

  2026-05-10

  Statistics: 202

• ANALYSIS OF CONSUMER CHOICE FACTORS IN CHOOSING DIGITAL PHOTO GRAPHICS IN THE MIDST OF A PANDEMIC IN LOMBOK: EXPLORING DISAPPEARING DECISIONS

  Ety Nurhayaty , Dede Suleman , Etik Dwi Styaningrum , Roydawaty Bunga , Aprilia Puspasari , Supriatin , Enggar widianingrum

  693-705

  2023-10-19

  Statistics: 499