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• THE INFLUENCE OF SOCIAL MEDIA MARKETING CAPABILITY AND DIGITAL CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE THROUGH TRUST

  Dede Suleman , Velly Anatasia , Devy Sofyanty , Prisca Nurmala Sari

  575 - 592

  2026-04-30

  Statistics: 572

• DIGITAL CAPABILITY AND MARKET ORIENTATION AS DRIVERS OF MARKETING PERFORMANCE: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT IN INDONESIAN FASHION MSMES

  Dede Suleman , Zahra Zahra , Lukman Hakim , Prisca Nurmala Sari , Nurzalinar Joesah , Raden Ati Haryati

  2381 - 2404

  2026-09-26

  Statistics: 189

• DIGITAL MARKETING IN ONLINE MARKETING CONCEPT: AD CONTENT SELECTION STRATEGY, AD BUDGETING, AND AD POSTING TIME

  Justine , Frederic , David Tenggara , Hendra Jonathan Sibarani , Aisyah

  1041-1057

  2024-06-25

  Statistics: 880

• MICRO-SEGMENTATION AND CUSTOMER PERSONALIZATION IN THE AGE OF AI AND BIG DATA

  Ummu Salmah Tanjung , Shofy Mazaya Siregar , Beby Karina Fawzeea Sembiring

  2125 - 2143

  2026-08-31

  Statistics: 392

• EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE

  Hepiana Patmarina , Rosa Wulandari

  497 - 508

  2026-04-30

  Statistics: 338

• HOW SHORT-FORM VIDEO MARKETING AND SOCIAL COMMERCE AFFECT GEN Z PURCHASE INTENTION AND LOYALTY

  Ummu Salmah Tanjung , Fadli , Muhammad Dharma Tuah Putra Nasution

  2030 - 2048

  2026-08-31

  Statistics: 265

• DIGITAL BUSINESS LITERACY AND PRODUCT INNOVATION AS DRIVERS OF MSME SUSTAINABILITY: THE MODERATING ROLE OF DIGITAL MARKETING

  Enjat Sudrajat , Verliani Dasmaran

  2208 - 2220

  2025-12-28

  Statistics: 538

• SWOT ANALYSIS IN DETERMINING MARKETING STRATEGIES IN MICRO, SMALL AND MEDIUM ENTERPRISES (CASE STUDY OF CAFFE LA'BOSQUE IN KOTABUMI)

  Anisa Pitri Sahir , Habiburahman

  1310-1317

  2024-08-27

  Statistics: 551

• MARKETING MIX STRATEGY ANALYSIS ON COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES (SME) AT UD SANJAYA DRY NOODLES

  Meyrani Ananta Putri , M. Oktaviannur

  327 - 336

  2025-02-28

  Statistics: 349

• THE ROLE OF CUSTOMER REVIEWS, INFLUENCER MARKETING, AND LIVE STREAMING FEATURES IN INFLUENCING PURCHASE DECISIONS ON THE SHOPEE PLATFORM IN MEDAN

  Andy Wijaya , Purnama Yanti Purba , Andre , Nasib

  850 - 867

  2026-05-10

  Statistics: 352

• THE POWER OF LIVE STREAMING AND AI: CUSTOMER ENGAGEMENT AND PURCHASE DECISIONS ON TIKTOK SHOP

  Shofy Mazaya Siregar , Fadli , Muhammad Dharma Tuah Putra Nasution

  1815 - 1831

  2026-08-29

  Statistics: 187

• GREEN MARKETING, ENVIRONMENTAL AWARENESS, AND PURCHASE INTENTION OF ECO BAGS: A STUDY OF PRIVATE VOCATIONAL SCHOOL TEACHERS IN BEKASI REGENCY

  Sarmin , Suryana , Siva Marsya Oktaviany

  633 - 642

  2026-04-30

  Statistics: 181

• LINKED AND MATCH BETWEEN THE MICE STUDY PROGRAM OF THE JAKARTA STATE POLYTECHNIC AND PT ANGAN KREASI SEMESTA: A CASE STUDY OF MARKETING ACTIVITIES OF THE 2024 INDONESIAN HALAL EXPORT EXHIBITION

  Rimsky K Judisseno , Angelysia Kusuma Dewi Rizky , Etty Khongrat , Djuni Akbar

  1149 - 1156

  2025-08-10

  Statistics: 335

• THE INFLUENCE OF SOCIAL MEDIA CONTENT, INFLUENCER MARKETING, AND WORD OF MOUTH ON HEALTHCARE SERVICE USER DECISIONS AT PT SPRING ISLAND TRAVEL MEDAN

  Debby Junita Inggriani Panjaitan , Gavrilsca , Enda Gunanta Surbakti , Holfian Daulat Tambun Saribu , Rintan Saragih

  1162 - 1177

  2026-06-24

  Statistics: 250

• DOES GENERATIVE AI TRANSPARENCY BUILD GREEN BRAND IMAGE AND PURCHASE INTENTION?

  Nur Aulia Khairani , Nafissa Aisyah Fitri Br Sitepu , Beby Karina Fawzeea

  2083 - 2102

  2026-08-31

  Statistics: 212

• ANALYSIS OF ZIGGY CONSTRUCTION'S MARKETING STRATEGY IN COMPETING WITH OTHER COMPETITORS

  Mutia Salsa Billa , Herry Goenawan Soedarsa

  1854-1862

  2024-10-31

  Statistics: 409

• THE ILLUSION OF TRUST IN WEB3 MARKETING: RECONFIGURING VALUE CO-CREATION THROUGH TOKENIZED INCENTIVES IN CRYPTO ECOSYSTEMS

  Nafissa Aisyah Fitri Br Sitepu , Muhammad Dharma Tuah Putra Nasution , Fadli

  1913 - 1935

  2026-08-30

  Statistics: 121

• ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES AT SIGER ROEMAH BATIK LAMPUNG

  Rio Nopaldi , Vonny Tiara Narundana

  1195-1204

  2024-08-27

  Statistics: 466

• THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS

  Dede Suleman , Ida Zuniarti , Sri Rusiyati , Joko Ariawan , Roy Irawan , Helmy Ivan Taruna , Eulin Karlina

  671-680

  2023-10-16

  Statistics: 1130

• DEVELOPMENT STRATEGIES FOR TOGA-BASED HERBAL BUSINESSES AT BUMDES TANJUNG ASRI

  Adiba Nur Faradisa , Felicia Amanda Salsabilla , Idfi Setyaningrum , Kartini

  2368 - 2380

  2026-09-26

  Statistics: 274

• THE IMPACT OF ARTIFICIAL INTELEGENC, STRATEGY BUSINESS AND QUALITY PRODUCT TO ORGANIZATION BUSINESS

  Indah Kusumawati , Rokhmat Subagiyo

  202 - 210

  2025-02-24

  Statistics: 707

• THE IMPACT OF INTEGRATION BETWEEN ACCOUNTING DISCLOSURE AND COMMERCIAL IDENTITY ON THE SUSTAINABILITY OF COMPETITIVE ADVANTAGE

  Jasim Gshayyish Zwaid

  1524 - 1538

  2025-09-04

  Statistics: 475

• IMPACT OF IMPLEMENTATION OF METHODS OF COACHING FOR SUCCESS, PARTICIPATIVE, AFFILIATIVE, VISIONARY AND SITUATIONAL (COPAVISIT) AT OPERATIONAL MANAGEMENT OF CELLULAR TELECOMMUNICATIONS COMPANIES IN DIGITAL ERA

  Hendra Jonathan Sibarani , Nidya Banuari , Esther Praja Anggriany Panggabean

  1460-1468

  2024-08-29

  Statistics: 346

• MODERATION PERCEIVED SOCIAL RELATEDNESS IN THE INFLUENCE OF BRAND TRUST ON SOCIAL MEDIA BRAND ENGAGEMENT

  Cen Lu , Chandra Kuswoyo , Felicia Abednego , Markus Kendrick

  521 - 533

  2025-04-21

  Statistics: 407

• LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND

  Nanda Nugraha , Defrizal Defrizal

  66 - 79

  2026-02-24

  Statistics: 575